A new take on an iconic brand: Chiclets. The problem: Chiclets are lost in the shuffle and widely unavailable.
Consumers are inundated with gum options. All products are marketed very similarly. Gum is now considered a lifestyle product. Consumers still appreciate a gum that is just that, gum.
The new Chiclets must deliver a feeling of nostalgia while maintaining the simplicity of the original product. They also have to set themselves apart from a sea of homogenous brands.
The message: Great Taste Never Fades