Chiclets
Chiclets
Chiclets
Chiclets
Chiclets

Chiclets

A new take on an iconic brand: Chiclets. The problem: Chiclets are lost in the shuffle and widely unavailable.

Consumers are inundated with gum options. 
All products are marketed very similarly. Gum is now
 considered a lifestyle product. Consumers still appreciate a gum that is just that, gum.

The new Chiclets must deliver a feeling of nostalgia while maintaining the simplicity of the original product. They also have to set themselves apart from a sea of homogenous brands.

The message: Great Taste Never Fades

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